Saturday, January 19, 2008

Study Abroad Japan: customer responses dictate strategy

"Despite warnings that glazed doughnuts might be considered too sweet for Japanese tastes, Sawada ( Takashi Sawada, board director of Krispy Kreme Doughnut Japan Co) was strict in his policy of not changing the taste before getting consumer responses in Japan."

Source: Tenacity, chance imported Krispy Kreme craze,
By KANAKO TAKAHARA, Tuesday, Dec. 11, 2007