Friday, October 24, 2008

Study Abroad Japan Blog: Japan and South Korea are the largest markets for mobile media advertising in the world

Photo:Typical suburban house, Japan


According to the latest "2008 marketing fact book", Japan and South Korea in 2008 were the largest markets for global mobile media accounting for expenditures of US $300 million, three times larger than the North American and European markets.



Source: Global Mobile Advertising Forecast,
predicted by Source Digest, 2008
Marketing Research Fact Book,
Marketing News, 17/7/2008, page 24,
American Marketing Association.