Friday, October 17, 2008

Study Abroad Japan Blog: Japan was the largest market in Asia by market research expenditures in 2006

Photo: Hakodate, Japan

"According to the latest "2008 marketing fact book", Japan was the largest Asian market by marketing research expenditures in 2006 with US$1,380 million."

Source: Top ten Asia Pacific markets,
2008 Marketing Research Fact Book,
Marketing News, 17/7/2008, page 21,
American Marketing Association.