Study Abroad Japan Blog: Japan was the largest market in Asia by market research expenditures in 2006

Photo: Hakodate, Japan

According to the latest "2008 marketing fact book", Japan was the largest Asian market by marketing research expenditures in 2006 with US$1,380 million.

Source: Top ten Asia Pacific markets, 2008 Marketing Research Fact Book, Marketing News, 17/7/2008, page 21,American Marketing Association.

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